TASK 2:
ESSAY INFORMATION:
Written by: IELTS I-Ready, 9/7/2024
Marked by: Ex-BC Examiner
(IELTS Academic – 6/7/2024)
Question: Many museums and historical sites are mainly visited by tourists and not local people. Why is this the case? What can be done to attract local people?
ANSWER:
Many museums and historical sites are predominantly frequented by tourists rather than local inhabitants. This essay will explore the reasons behind this trend and propose solutions to encourage more local visits.
Specific drivers can contribute to the indifference of locals to heritage sites. Chief of which is the familiarity local people have with these sites. Having grown up in the vicinity, they may feel they already possess sufficient knowledge about the history and significance of these places. For example, a resident who has extensively studied the local museum’s exhibits during school trips might not feel compelled to revisit. This perceived redundancy diminishes their interest in these cultural landmarks. Moreover, event saturation further contributes to the low local attendance. Over time, locals might have participated in numerous events and exhibitions at these sites, leading to a sense of repetition and boredom.
To attract more local visitors, proactive solutions can be applied by local governments. Firstly, by introducing special discounts, free entry days, or affordable membership plans, museums and historical sites can create incentives for locals to visit. Managers can grant free emission to encourage residents to engage with their cultural heritage regularly. Furthermore, enhancing marketing and outreach efforts can also play a crucial role in attracting local visitors. For instance, featuring exhibits in local newspapers, running targeted social media campaigns, and distributing flyers in community centres and libraries can raise awareness and interest among residents.
In conclusion, while familiarity and repetitive events lead to the decreased attendance of local residents at museums and historical sites, targeted solutions like offering discounts and improving local marketing can significantly increase local engagement. (268 words)
Highlight Vocabulary:
| English | Vietnamese |
| Vicinity | Vùng lân cận |
| Compelled | Bắt buộc |
| Redundancy | Dư thừa |
| Saturation | Bão hòa |
| Proactive | Chủ động |
| Outreach | Tiếp cận |
