Written by: IELTS I-Ready, 6/11/2023
Marked by: Ex-BC Examiner
(IELTS Academic – 4/11/2023)
Question: Today people are surrounded by advertising. This affects what people think is important and has a negative impact on people’s lives. To what extent do you agree or disagree?
In today’s society, the pervasive presence of advertisements influences perceptions of importance and detrimentally impacts individuals’ lives. While commercials can somewhat disturb consumers, I mostly disagree with this opinion because they can bring many benefits to both businesses and customers.
Admittedly, I concede that the foremost concern is distraction. Constant exposure to advertising can disrupt individuals’ viewing or reading experience or divert their attention to less important content which is time consuming. For example, constant exposure to pop-ups on YouTube can cause annoyance and irritation amongst users. However, this menace can be curbed effectively by installing online advertising-block software for non-skippable ads or skip the pages or sections which contain infomercials in printed journals. To illustrate, YouTube users can purchase premium features to avoid all the in-stream advertising videos.
Therefore, I contend that the ubiquity of advertisements exert more positive impacts. On a company level, advertisements are leveraged to promote the sales of their products. By employing various advertising channels such as television or online platforms, organisations can articulate their unique features of an item to a broader audience and raise consumers’ brand awareness, thereby increasing their engagement and loyalty to a company. From a consumer’s perspective, they can be well-informed about different options in the market. In this hyper-competitive market, a wide array of available choices can overwhelm customers. Thus, they can seek assistance from advertisements to make informed decisions based on their budgets and preferences.
In conclusion, I reiterate that the proliferation of advertisements is more beneficial to society as they enable companies to attract more consumers and allow consumers to make suitable purchases that align with their needs. However, I admit that infomercials can be disturbing sometimes. Therefore, businesses should limit the frequency of advertising to an acceptable level by surveying the market’s response to this marketing strategy. (300 words)
|Pervasive presence||Sự hiện diện khắp nơi|
|Constant exposure||Tiếp xúc liên tục|
|In-stream advertising videos||Video quảng cáo trong luồng|
|Brand awareness||Nhận thức về thương hiệu|
|Engagement||Sự tương tác|
|Loyalty||Lòng trung thành|
|Seek assistance||Tìm kiếm sự hỗ trợ|
|Proliferation||Sự phổ biến|