CHỮA ĐỀ THI THẬT BAND 8.0+ IELTS WRITING TASK 2 NGÀY 24/8/2024

ESSAY INFORMATION:

Written by: IELTS I-Ready, 26/8/2024

Marked by: Ex-BC Examiner

(IELTS Academic – 24/8/2024)

Question: The research indicates that nowadays some consumers are less influenced by advertising than in the past. What are the reasons? Do you think it is a positive or negative development?

ANSWER:

Studies show that commercials are less influential to many modern consumers than they were in earlier times. The main reasons are attributed to ad saturation and increased distrust in advertising. In my opinion, the demerits of decreased revenue and higher unemployment outweigh the merit of motivating businesses to produce higher quality advertisements. 

The decline in the impact of advertising is driven by two major factors. Chief of which is that numerous viewers feel the ubiquity of advertising has rendered it boring, making it less captivating to potential customers. For example, the relentless pop-ups when surfing social media websites distract many users and lead them to ignore or completely block an ad, decreasing its efficiency to impact the market. Moreover, unpleasant past experiences of advertisers peddling their mediocre products also lower customers’ trust. Consequently, misleading statements foster scepticism, resulting in many consumers switching to basing their shopping decisions on peer reviews or word of mouth instead of following traditional infomercials. 

I believe the decrease in advertising effectiveness is highly detrimental to both businesses and employees although there exists a few advantages. On a company level, it is harder for brands to improve their market awareness and customer engagement, thus failing to attract new customers and maintain loyalty. This can lead to revenue loss and even bankruptcy in several extreme circumstances. From an occupational perspective, a large share of workers in the advertising industry may lose their positions as companies may shift their investments towards more cost-effective strategies. However, the conspicuous benefit of this trend is that advertisers are more compelled to make higher-quality content to captivate the attention of customers.

In conclusion, the declining influence of various forms of advertising is largely catalysed by the indifference of consumers and a lack of trust. Although this can encourage the production of enhanced marketing materials, challenges namely profit reduction and job loss are more significantly worrying. (315 words)

Highlight Vocabulary: