CHỮA ĐỀ THI THẬT BAND 8.0+ IELTS WRITING TASK 2 NGÀY 30/11/2024

ESSAY INFORMATION:

Written by: IELTS I-Ready, 1/12/2024

Marked by: Ex-BC Examiner

(IELTS Academic – 30/11/2024)

Question: Some people think that advertising may have positive economic effects. Others think it has negative social effects because advertising makes individuals less satisfied with what they are and have. Discuss both views and give your own opinion.

ANSWER:

Opinions diverge on whether commercials confer many beneficial economic outcomes or alternatively, they contribute to detrimental social consequences due to a decrease in contentment with personal circumstances and belongings. I advocate that  advertisements play a crucial role in stimulating economic activity. 

Proponents of the significance of advertising argue that it can drive economic expansion in various ways. On a company level, infomercials are leveraged to promote the sales of their products. By utilising  various advertising channels such as television or online platforms, organisations can articulate their unique features of their item to a broader audience and stimulate their demand, thereby increasing their engagement and loyalty. From an employee’s perspective, there will be more employment opportunities across various advertising sectors. The advertising industry recruits a diverse range of professionals, including copywriters, content creators or designers, providing individuals with a stable source of income to support their livelihood. 

However, opponents may criticise the negative influences of advertising with two major justifications. Chief of which is that it perpetuates consumerism at the expense of personal fulfilment. By equating satisfaction and happiness with material possessions, this emphasises the display of personal wealth over other meaningful pursuits such as self-development, relationships or experiences. Moreover, many businesses repeatedly exaggerate their mediocre products to create an artificial perception in consumers, thus manipulating people into believing that they urgently require such items. This may instil a sense of inadequacy and dissatisfaction as individuals are constantly reminded of perceived deficiencies in their lives.

In conclusion, I concede that marketing may facilitate a consumerist society and create artificial needs in consumers, making them less content with their life. However, I believe that its vital role in facilitating economic growth by increasing sales figures and creating more job opportunities are of paramount importance. Therefore, policymakers should encourage ethical advertising practices to develop the economy while curbing the deleterious impacts of misleading commercials. (321 words)

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